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SWEET TASTE & SAVVY MARKETING TIE THE KNOT.

A UNIQUE TAKE FROM
THE AVERAGE PROMOTION

(On-premise promotional material, photography)

 

Enticing a customer to step out of their daily routine and try something different is a common issue in food & beverage operations,
whether it be to try a higher priced item over their morning cup of joe, or to insert an afternoon sweet treat. In the java business,
connecting the flavor profile of a beverage to a purchase decision can be a challenge.

 

THE CHALLENGE:

Break the customers’ daily grind while driving higher SRP feature items.

 

 

THE SOLUTION:

Combine gorgeous product photography with a custom photo prop to create continuity between the flavor profile
of Southern Wedding Cake coffee, spring, and the kickoff
of wedding season. From the coffee cup cake to the confetti, this promotional feature resonated with the customer and increased Q3 sales 8% over the previous
year for this customer.

© 2017 McFaddin Marketing

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