© 2018 McFaddin Marketing
Let's Get Social
IS NOW BOARDING
TIME FOR LIFTOFF
(full scale print promotional materials/video)
Our client desired a fun and creative Bourbon Flight
that would promote 4 different flavors in airport bars
& restaurants throughout the country.
Thankfully, we might have known a group that worked
in the heart of bourbon country...yours truly!
We were faced with a dilemma...Bourbon is one
of the fastest growing and popular libations in the
country currently. But how do we promote and sell
bourbon to a laymen? "All bourbon looks and tastes
the same!" one would exclaim. The former, perhaps.
The latter? NOT AT ALL.
Education, both for the customer and wait staff. With every flight purchased, consumers received a flight board with in-depth tasting notes and
descriptions of each bourbon, along with a mini booklet giving
historic facts and notes about the fine spirit and it's long tradition.
What better way to educate consumers about bourbon than with an old-timey video (vocals not included)
package for social media as well as for staff. After all, your staff is made up of consumers.
It’s an internal training and consumer facing “Win-Win”!
Oh yeah, we don’t just shoot our videos, we handle all the concepting, copy, acting, costuming and editing ourselves.
Why drive up costs by sending projects to multiple vendors?